Splash of Andalusia - Brand Guidelines.pdf

Sherry UK 2026 Campaign Guidelines SHERRY UK 2026 CAMPAIGN A Splash of Andalusia The Splash of Andalusia UK national campaign is a vibrant, in-store led initiative designed to reframe Sherry for summer consumption, bringing a fresh, contemporary energy to the category. Rolling out across 100 retailers, the campaign spotlights two signature serves promoted through nationwide tastings: the Solera Spritz (Fino, tonic, grapefruit and ice), a lower-ABV option tapping into spritz culture, and the Sherry Sunset (cream Sherry over ice with fresh orange), reimagining cream as a refreshing, everyday serve beyond the festive season. Visually, the campaign captures the warmth and radiance of the Andalusian sun, infused with a sense of positivity and passion from the Sherry region, positioning Sherry as a modern, versatile choice for relaxed, sun-soaked occasions. SHERRY UK 2026 CAMPAIGN Colour PAlette Primary Colours: Use Albariza and Terracotta to set the stage. Albariza provides a light, airy, and sophisticated canvas, while Terracotta captures the "Golden Hour" soul of the campaign, bathing the setting in the glow of a sun-baked Andalusian evening. Typography: Bota is the primary anchor for body copy. This deep, wood-inspired brown provides a richer, more sophisticated contrast than standard black, reflecting the depth of the sherry casks. Highlights: Grapefruit and Naranja are reserved for "flavor" and energy. Use these citrus tones sparingly for garnishes, call-to-action buttons, or key highlights to make them "pop" against the warmer background palette. TERRACOTTA #F26D3D NARANJA #FEA33B GRAPEFRUIT #EE6856 ALBARIZA #FCF0E6 BOTA #2B1B0D SHERRY UK 2026 CAMPAIGN Campaign Typeface The Sherry UK 2026 campaign uses: Summer in Sevilla a bold, rounded display font for hero headlines to establish a modern, high-impact presence. This is paired with Montserrat Medium for secondary titles and Montserrat Regular for body copy, using generous leading to maintain a clean, premium feel. This hierarchy creates a fresh, architectural look that invites a modern audience back to the British table. Summer in Sevilla abcdefghijklmnopqrstuvwxyz 1234567890 !@#$€%^&*( Montserrat ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$€%^&*( SHERRY UK 2026 CAMPAIGN Campaign Title Font: Summer in Sevilla Hierarchical Scale Establish a clear read-order by varying text size. Rather than mixing multiple different fonts, the design uses variations of the same family to give importance to key words. Leading Use appropriate leading to ensure the typogrpahy breaths & there is clear distinction between lines. Kerning & Tracking Consistent wide spacing between characters ensures the words breath and feel balanced www.sherry.wine VERTICAL SHERRY UK 2026 CAMPAIGN Sponsor Logos HORIZONTAL DISPLAY Sponsor logos should be displayed in the following order on all promotional materials, the Website, Posters, Newsletters, Social Posts, Press Release: 1.Funded by the European Union - Must always be on the right hand side with at least 1cm of white space for the margins. 2.Sherry Wines primary logo 3.Consejo Regulador logo 4.url - www.sherry.wine Paid Advertorials, Press Release, Social Posts: The logo Funded by the European Union must be applied together with a text disclaimer: “This initiative is funded by the European Union.” You cannot abbreviate → must write “European Union” (not EU) The google drive folder with all the logo files can be found here: Drive Folder The sponsor end cards for carousels & stories can be found in canva here: Carousels Stories www.sherry.wineSHERRY UK 2026 CAMPAIGN Sherry Sunset Base: Cream Sherry (blend of Oloroso & PX, sweet style sherry) Glass Feel: Tumbler, Liquid Level: Three quarters full, sits above the ice Liquid Colour: Deep amber / burnt orange, richer than Serve One Carbonation: Still, no bubbles in this serve Ice: Hand cut ice chunks, crystal clear, sharp geometry Garnish: Orange wedge or wheel, perched on rim or floating Condensation: Heavier droplets, glass should look properly cold SHERRY UK 2026 CAMPAIGN Solera Spritz Glass: Lightweight stemmed wine glass, thin rim, tall bowl Glass Feel: Delicate, al fresco, European terrace Liquid Level: Two thirds full, leaves room for ice and garnish Liquid Colour: Light gold Carbonation: Visible fine bubbles rising through liquid Ice: 2 to 3 clear hand caved blocks, sharp edges, beginning to sweat Garnish: Grapefruit wheel (preferred), half submerged, mint protruding from top, garnish needs to be together not in separate parts of the glass Garnish Detail: Visible pith texture, slight oil sheen on liquid surface, wheel to be glistening and juicy Condensation: Light droplets on glass exterior, signals cold + fresh SHERRY UK 2026 CAMPAIGN 1 2 3 MOODBOARD Settings & Environment: 1.Sunset, Golden Hour Moments 2.Studio Backdrop, Soft Light/Shadow 3.Close-Up Splash/Pour 4.Pairings 4 5 6 StyleThe drink is always the hero—every image mustcentre entirely around it. Focus on capturing thedrink up close, highlighting key sensory detailssuch as bubbles, condensation, temperature, andthe richness and clarity of the liquid. Visuals shouldsit within a “Golden Hour” palette, blending deepsherry-barrel browns with warm terracotta, goldenyellows, and clean, sophisticated creambackgrounds. Vibrant citrus accents from grapefruitor mint add energy, while high-contrast tones bringa bold, contemporary edge. Composition shouldremain clean and professional, using shallow depthof field to draw attention to the drink’s texture andrefreshing appeal.SHERRY UK 2026 CAMPAIGN Suggested Pairings Cream Sunset Crisps, Olives, Assorted Nuts, Cheese platter Solera Spritz Crisps, Gildas, Olives, Cold Cuts grazing plate SHERRY UK 2026 CAMPAIGN recommended Sampling Serves Solera Spritz: 20ml Sherry to 30ml Tonic SHERRY UK 2026 CAMPAIGN Sherry symbols Pedro XimenezManzanillaPalo CortadoFinoPale CreamOlorosoAmontilladoMoscatelCreamMedium

Sherry UK 2026 Campaign Guidelines SHERRY UK 2026 CAMPAIGN A Splash of Andalusia The Splash of Andalusia UK national campaign is a vibrant, in-store led initiative designed to reframe Sherry for summer consumption, bringing a fresh, contemporary energy to the category. Rolling out across 100 retailers, the campaign spotlights two signature serves promoted through nationwide tastings: the Solera Spritz (Fino, tonic, grapefruit and ice), a lower-ABV option tapping into spritz culture, and th…