Internarional Sherry Week Press Release - September 2026.pdf

SHERRY WINES Sherry Week 2026 Press Release For immediate release September 2026 With less than eight weeks until the 13th edition of Sherry Week, now is the time to register your event for the greatest Sherry party on Earth. Is your event on the #SherryWeek map yet? This 2–8 November, Sherry lovers will unite for the world’s biggest celebration of all things Sherry. Every year, this vibrant global community comes together for one week of gastronomic and cultural events that showcase the fortified wine’s unmatched versatility – from the dry crispness of Fino to the velvety richness of Cream. Now in its 13th edition, Sherry Week brings the global Sherry community together for tastings, pairings and masterclasses – all revolving around the world’s most diverse wine. This year’s edition is already brimming with flavour, with Sherry Rutas taking shape in cities across Europe, the Americas and Asia – from Berlin and Tokyo to São Paulo and beyond. Alongside the Rutas, Sherry Week Cocktail Sessions will bring cocktail culture to Spain, while the UK will host a lively programme of instore tastings in more than 150 wine stores and intimate Sherry Supper Clubs. Since its launch in 2014, Sherry Week has hosted more than 35,000 events worldwide under the auspices of the Consejo Regulador for Jerez-Xérès-Sherry and Manzanilla. Nearly one million wine lovers – from seasoned professionals to curious first-timers – have discovered Sherry’s heritage, its distinctive solera system, and its versatility in cocktails and food pairings. The 2025 edition was the most successful in Sherry Week history, with 4,209 registered events, a 38% increase on the previous year. It welcomed participants from 27 countries, with the UK setting a new benchmark of 1,846 events and the launch of the hugely popular Sherry Supper Clubs, featuring top chefs including José Pizarro, while Spain introduced the first-ever Sherry Cocktail Week, stretching from Barcelona to the islands. Last year alone, the #SherryWeek hashtag reached 6.2 million people worldwide, fuelled by the photogenic Sherry Girl, who lit up social posts, posters, merchandise and pairing guides. More free promo than ever before Whether you are a Michelin-starred restaurant, neighbourhood wine shop, educator or winery, you can register your tastings, pop-ups and masterclasses at sherryweek.wine. Your event will appear on the Sherry Week map, making it easy for Sherry lovers to find you. Participants will also receive official #SherryWeek support and access to more free marketing materials than ever, including tasting mats, pairing guides, posters and more. Venues can also create a Sherry Ruta in their city or neighbourhood, bringing together 10 or more local bars, restaurants and wine shops as part of the global celebration. Need event inspiration? Serve a Solera Spritz as a welcome drink. It’s lighter, food-friendly and refreshingly Spanish, making it an easy way to introduce guests to Sherry’s freshness and cocktail potential. Need more ideas? Read: 10 Expert Tips to Make Your Sherry Week Event Stand Out César Saldaña, President of the Consejo Regulador Jerez-Xérès-Sherry, said: “It is deeply inspiring to see such shared passion and creativity come together across so many diverse activities, with Sherry wine as the unifying thread connecting cultures.” For media enquiries relating to the Sherry Week promotional campaign: Email sherryweek@sherry.org Website sherry.wine/sherryweek Facebook facebook.com/sherrywinesjerez Instagram @sherrywinesjerez Twitter/X @sherrywine Hashtag #SherryWeek Media Sherry Week 10th edition video

SHERRY WINES Sherry Week 2026 Press Release For immediate release September 2026 With less than eight weeks until the 13th edition of Sherry Week, now is the time to register your event for the greatest Sherry party on Earth. Is your event on the #SherryWeek map yet? This 2–8 November, Sherry lovers will unite for the world’s biggest celebration of all things Sherry. Every year, this vibrant global community comes together for one week of gastronomic and cultural events that s…