Cocktail Sessions Guidelines for Creators.pdf

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Cocktail Sessions Guidelines for Creators.pdf

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Name: Cocktail Sessions Guidelines for Creators.pdf
Filename: Cocktail Sessions Guidelines for Creators.pdf
File Size: 3.3 MB
Uploaded: September 29, 2026 at 3:10 PM
File Type: application/pdf
Description:

Cocktail Sessions Visual Guidelines is a creator-facing brand guide for SherryWeek Cocktail Sessions that defines logo, key visuals, and layout treatments for posters and social content. It specifies a warm, luxury-inspired color palette (golden ambers, champagne highlights, deep burgundy) and a strict two-font system—The Qualified for primary headers and Futura for body and secondary text.

Color Palette

Dominant Color:
#4b0413 RGB(75, 4, 19)
Color Palette:
#4b0413
#f4efe4
#8d5f66
#a47c8c
#ac7c84
#744854

Extracted Text

COCKTAIL SESSIONS V I S U A L G U I D E L I N E S chelseaco.agency #FFFAEE R 255 G 250 B 238 #FEF5C6 R 254 G 245 B 198 #FE9918 R 254 G 153 B 24 COLOURS Inspired by high-end mixology and classic lounge culture. Golden amber tones and silky champagne highlights meet deep burgundy and smoked mahogany, establishing a warm colour palette rooted in craft and luxury. #D9271E R 217 G 39 B 30 #9B1623 R 254 G 245 B 198 #490112 R 73 G 1 B 18 SherryWeek Cocktail Sessions chelseaco.agency LOGO chelseaco.agency KEY VISUAL POSTER chelseaco.agency SOCIALS CAROUSEL SOCIALS STORY & REEL The Qualified Futura Aa Bb Cc FONTS A strict two-font system maintains a distinct rhythm across all promotional assets, balancing heritage charm with sleek modernism. Primary Header Font: The Qualified This high-contrast, stylized serif is reserved for primary headers, titles, and major announcements. Its elegant brackets and sharp terminals bring a premium, editorial magazine feel to the campaign. Secondary & Body Font: Futura A timeless, geometric sans-serif used for all secondary details, dates, body copy, and mandatory footer text. Its clean geometric lines guarantee crisp readability across both print posters and mobile screens. SherryWeek Cocktail Sessions chelseaco.agency Aa Bb Cc GRACIAS chelseaco.agency

COCKTAIL SESSIONS V I S U A L G U I D E L I N E S chelseaco.agency #FFFAEE R 255 G 250 B 238 #FEF5C6 R 254 G 245 B 198 #FE9918 R 254 G 153 B 24 COLOURS Inspired by high-end mixology and classic lounge culture. Golden amber tones and silky champagne highlights meet deep burgundy and smoked mahogany, establishing a warm colour palette rooted in craft and luxury. #D9271E R 217 G 39 B 30 #9B1623 R 254 G 245 B 198 #490112 R 73 G 1 B 18 SherryWeek Cocktail Sessions chelseaco.agen…

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